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Man on a Mission

David E. Lady NEVER stops and now, after earning his DBA in Management of Engineering & Technology here at NCU, he’s written a book designed to be a game changer for the IT industry

Dr. David E. Lady

Dr. David E. Lady

Dr. David E. Lady is a whirlwind of knowledge, information, imagination, and ideas – truly a force to be reckoned with:

“Let’s light this candle,” David inspires.

A first Gulf War veteran, Dr. Lady worked starting and selling small software based technology companies during the Nineties, and eventually migrated into corporate America where he experienced firsthand the IT challenges faced by organizations fiercely competing in the global marketplace. David earned his Doctor of Business Administration (DBA) in Management of Engineering & Technology here at Northcentral University, and he is now President of the Peloton Business Institute, Inc., based out of Aurora, Colorado. Peloton delivers Information Technology Asset Management (ITAM) online training courses as the exclusive online provider for instruction to the International Association of Information Technology Asset Managers and the ITAM Best Practices Library.

“I really loved the dissertation process,” laughs David (possibly the first person in existence to have ever uttered that phrase). “You have eight to 10 people challenging you and your assumptions and I really thrive under those types of conditions. A DBA is an applied degree and I thoroughly enjoy learning online – and then, applying that knowledge to the real world. It’s what excites me the most about my current work – the ability to touch people and their businesses and lives who are not actually sitting in a room with you.”

David’s dissertation at Northcentral inspired him to write a book entitled “Information Technology System Cookbook.” The book delves into “TrizIT,” or “TRIZ for Information Technology,” which is a system developed in the former Soviet Union linking left-brain and right-brain thinking. It helps to solve contradictions, such as when a car engineer may ponder: “How do I design a car that goes farther and uses less fuel?”

 “I think this book is going to be a game changer for the IT industry,” notes a confident Dr. Lady. “It has many great new tools and solutions, and IT has not had anything new from a systems standpoint in about a decade outside of iPads, of course.”

Aimed primarily at systems analysts, architects and developers, the Cookbook serves up 40 different “recipes” or solutions to help solve complicated business problems. It’s really a systematic attempt to unite two divergent audiences, engineers and architects, in a meaningful way.

“It’s kind of like bringing together the ‘Hatfields & McCoys,’” smiles David.

David’s passion and enthusiasm burn through the pages of the book and the success he’s achieved in his life is no accident. His day starts at 4:00 a.m., seven days a week, and the first two hours of the morning are when he often writes his best material, a takeaway from his time studying at NCU.

“I definitely splurge on good coffee,” notes a cheerful Lady, “and when people ask me about my advanced degree, I recommend obtaining it as fast as possible, because once you have your Doctorate, you never have to talk about finishing your education ever again.”

A man this driven has little time for traditional hobbies, but in his “spare time,” David is the Founder and Executive Director of the AIMS Research Foundation ( A Colorado not for profit organization, AIMS conducts scholarly research in the field of the management sciences, and provides promising high school graduates scholarships designed to encourage pursuing a college education in technical fields.

“Education, for me, is really a way to gain access to success, which is the most exotic elixir in the world,” concludes Dr. Lady.

 Visit for more information about Dr. Lady’s book or to place an order.


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